Are You Ready to Build a Website that Reliably Attracts New Students Every Week?
Never worry about how you'll grow your music studio, school, or program again.
Enroll in The Clockwork Website: The online course that teaches you how to build a student-recruiting machine.
I'm Jonathan Roberts, owner and director of the South Shore Piano School and main author at Musiciative.
Two and a half years ago, I started the South Shore Piano School from scratch. And for a while, especially during COVID, enrollment was slow. I tried social media, I tried paid marketing, and I tried special events. But then I made a discovery.
After much research, experimentation, and tweaking, I learned that my website was my greatest untapped asset. And I was doing it all wrong.
After making some changes and implementing some testing, my website started bringing in new students every week. Not just any students, but the ones who are a great fit for our program.
Since September 2019, our enrollment has grown to 217 students. 70 of those were just over the past six months. And now, I'm excited to share the system with you.
99% of Music Program Websites Underperform
Music teachers have websites all wrong. And most of the time, they don't even know it.
You build a website that showcases what you do, your qualifications, and your work. What could go wrong? Why shouldn't people want to get in on the action?
But when people don't sign up, you shrug and figure "must be the times." But it still keeps you up at night.
Especially if enrollment has stalled.
You Can Create a Website that Makes a Difference
You weren't taught how to create a compelling website in music school. Or how to generate traffic. Or how marketing works at all.
But you can create an incredible website that:
- puts your customers first.
- resonates with their deeper wants and needs.
- renders your competition irrelevant.
- invites your customers into a story they want to be a part of.
- compels them to take the next step towards signing up.
- brings daily traffic.
- gets better and better over time.
- recruits new students every week.
The Clockwork Website system will show you how.
The Clockwork Website Success Formula:
Messaging + Website Structure + Traffic + Testing = Success
If you build your website thinking, "This is great. People ought to love this," then you're making the mistake most music teachers make. And the result is...crickets.
Here's why the formula works.
Before you can begin building a website, you have to know who you're talking to...and what you're offering, for that matter.
"High-quality music lessons" doesn't fly anymore. Just do a Google search. Everyone's doing it.
To succeed, you need to figure out your unique positioning in your market, and how to use words that resonate with the right people. Your website messaging will stand out and your competition will become irrelevant.
Once your messaging is clear, you can invite your customers into a story.
A powerful website structure will not only connect but also invite the visitor into a story. Visitors will feel like you "get" them. And they'll feel compelled to take the next step to learn more.
Turn on the "website traffic" faucet.
The world's best website won't make a difference if you don't have traffic. By learning the basics of search engine optimization (SEO), you can work your way up to the #1 spot in Google. This slot is literally worth thousands of dollars.
In addition, Google Ads brings guaranteed traffic for your marketing dollars. If you understand how to use it properly.
Test and optimize.
You can never be really sure if your strategy is working until it interacts with the market.
By learning the techniques of website testing, you can see what your customer's see. You can see what's working and what isn't. And over time, you can optimize your website so it only gets better and better.
So, what are your options? How are you attracting students now?
You can try paid ads...
But without something compelling for your ads to link to, or learning how ads work in general, you may as well just burn your hard-earned dollars.
You can endlessly post on social media...
Social media is a nice way to share your work. But, you're left waiting for people to "come around" and sign up.
You can hire a professional...
Professional designers will gladly accept hundreds or thousands of dollars to build your website. With no guarantee it will work.
Now, imagine a different scenario...
Imagine that your website delivers results. Consistently.
Gain confidence knowing that you've created a website that stands out so well, you never have to worry about competition again.
Gain peace of mind because you understand the exact strategies you've implemented on your website. No more guesswork.
Learn to optimize your site over time. As time passes, your new problem is learning how to manage the flood of new incoming students.
The Clockwork Website is an online course consisting of video lessons, worksheets, and exercises.
The course walks you through a step-by-step, proven system to transform your website from attracting few to no students to recruiting new students every week.
What You Get When You Sign Up for The Clockwork Website Today
Lifetime Course Access
You'll have access to the course for life, including any added lessons or updates. This includes the latest Google Ads updates, as the platform is always changing.
Questions and Answers
You'll be able to ask questions, interact with other course students, and gain feedback on your work directly on the course platform.
Lessons On Demand
Anything important you think we left out? You'll have the opportunity to ask questions about additional lessons you want to see.
100%
Money Back Guarantee
30-day 100% Money Back Guarantee
If you're not satisfied with The Clockwork Website for any reason within the first 30 days of purchase, just send us a message and we'll refund your money. No questions asked.
What You'll Learn in The Clockwork Website Modules
Position Yourself Using the X/Y Grid Technique
Saying that you're higher quality or "better" than your competition doesn't work anymore. By using the X/Y grid technique to clarify your positioning, you'll not only stand out from your competition...you'll render them entirely irrelevant.
Develop Your Customer Persona
Imagine being able to have a conversation with the exact people you want to serve. You'll be able to do that by developing your customer personas. Your website will be like a love letter speaking directly to their deepest wants, needs, hopes, and dreams.
Website Design for Non-Designers
Sleek designs and animations mean nothing if your website visitor suffers from "cognitive overload." When you learn how to design your website with simplicity and clarity in mind, visitors will stick around long enough to hear what you have to say.
The Four Rules of Effective Copywriting
Words (aka. copywriting) are the most important aspect of your website. And most of the time, copy fails to connect, resonate, and inspire. Follow these rules, and your website visitors will only want to hear more about what you can offer them.
Build a Remarkable Homepage
Your homepage will be the single determining factor whether your visitors stick around. But most homepages serve as a glorified calling card or "information dump." Learn a framework that invites the visitor into a story they want to be a part of. Where they are the hero, and you are their guide.
Manifesto, Pricing, and Other Pages that Inspire
Your "about" page can be more than just your qualifications. It can be a beacon, a manifesto, showing people what you stand for. And your pricing page can be an opportunity to tell another story. Learn how every page can become a part of a narrative your visitors want to be a part of.
On-Page Search Engine Optimization (SEO)
Search engine optimization takes some time, but doesn't have to be difficult. When you gain the #1 spot in Google searches, the time investment will create lifelong change for your music program. This module will show you exactly what to do.
Off-Page Search Engine Optimization
Just as important as on-page optimization are the things you have to do outside of your website to get your rankings up. By learning to build (or pay for) backlinks and strengthen your Google Business Profile, your rankings will skyrocket.
The Definitive Guide to Google Ads
Google Ads is the best pay-per-click solution. Because you only pay when someone clicks. You're literally paying for traffic. But only if you know how the platform works and how to optimize your settings. The platform is always changing, and this module will always be updated, so you'll always have the most current strategies.
Usability, A/B, and Heatmap Testing
Imagine being able to see what your website visitors see. And hear what they think. By learning how these testing processes work, you can optimize your website again and again so it only gets better over time.
Sign Up Now and Build Your Epic Student-Recruiting Machine
The Clockwork Website
Get The Clockwork Website for $397, or
six payments of $77
The Cost of an Underperforming Website
There's one factor that determines whether or not a music program succeeds. Being able to recruit students. Consistently.
Your website can make all the difference. But when build a website the way most websites are built, there's a cost to that.
You don't get to make a difference in as many students' lives.
You have to worry about where your next student is going to come from.
And your music program becomes just like every other music program on the internet. And when people see all music programs as being the same, they opt for the cheapest or most convenient solution. If at all.
The Cost of DIY Solutions
You might be thinking, "This sounds nice. But I can research this myself and figure out my own system."
And you might be right.
But think about how much time that will take.
Think about figuring out where to even start.
Think about how much you'll invest in books, other courses, and trial and error.
And after all that time and effort, your solution still may not hit the mark.
With The Clockwork Website, I've done all the work for you. You just have to follow the steps. Yes, it costs something, but your return on investment will be hundreds of times what you paid for the course.
And if that's not clear within the first thirty days, we'll give you your money back. No questions asked.
Who is The Clockwork Website For?
The Clockwork Website will change your program and your career. But it's not for everyone.
This Course is For:
This Course is Not For:
Frequently Asked Questions
Either one! If you're starting a website from scratch, you can follow the system step by step to construct your Clockwork Website from the ground up. If you already have one, you can make the changes to your existing website following the steps in the course.
No. This course assumes that you're comfortable with basic website-building software such as Wordpress, Squarespace, Wix, etc. But just a basic knowledge. If you can arrange text and blocks on a page, you're good to go.
Not a problem. You can take what you learn in The Clockwork Website, and send the edits to your designer to make on your website. Web designers can be great at making a sleek-looking website. But as you'll learn, there's so much more to a compelling website than fancy backgrounds and animations.
Yes. We want you to be happy with this course. Not just happy. Thrilled! We're so confident you'll never see websites the same way again after taking this course. But if you aren't convinced the investment won't be worth many times what you paid for it, we'll give you your money back, no questions asked.
Not unless you want to. Nearly all of the steps outlined in The Clockwork Website will only cost time. Google Ads requires an investment, but we will teach you to use it so you get a return on that investment. We'll also cover some SEO tools that are paid memberships, but you can get everything you need out of free or cheap trials with them.
Take the Guesswork Out of Building Your Program's Enrollment Once and For All
The Clockwork Website
Get The Clockwork Website for $397, or
six payments of $77
P.S.
Many studio owners and program directors have been burned my misinformation, quick-fix packages, and outdated advice. So if you're hesitant about this, we totally understand. But we also know that building a compelling website can make all the difference for any program - whether a single-teacher studio, multi-teacher studio, a big music school or a non-profit. If you're ready to make a difference in more students' lives with your program, now is the perfect time to apply a proven, long-term strategy to your website. The Clockwork Website is just that!
Jonathan